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Tailor-Made, verifiable CPD to help dental practices be more successful -

AND boost the productivity, motivation and PRIDE of all team members

Participating team members each receive a copy of the 32 page handbook "HELPING Patients to Buy"

  • Teamwork - Share, Care, Communicate !

  • Empathy - inside the patient’s mind; how to earn their respect

  • Establishing a patient’s TRUE needs - getting to know patients

  • Presenting to HELP a patient buy - features and benefits

Chapters in the HELPING Patients to Buy handbook include:

  • HELPING patients decide - “closing the sale”

  • Use and interpretation of body language - golden rules

  • HELPING reluctant patients - gaining agreement; assertiveness

  • HELPING patients over the telephone - converting enquiries

A TWO HOUR Learning Module; ideal numbers 4 to 8

The Benefits


  • colleagues develop empathy for each other AND how to allocate functions for maximum effectiveness and fulfilment

There will be times when every member of a practice team will need to be assertive, eg with a complaining patient, or when asking for money; and it is true that some team members will find this easier than others. But if we know WHY, eg to HELP a patient, and we know HOW - the techniques and words to say - then we can be BRAVE and do it - and feel PROUD afterwards!

Who Should Attend

any team members who need to be more assertive (strong) AND those who need to be LESS assertive/aggressive!

  • boosts in self confidence and self-worth; those attending leave confidently knowing WHAT TO DO in situations they previously found difficult

HOW the Module Works

  • we then discuss HOW (the words to use) to manage the most relevant situations (identified in our research)

An Example 2 hour Agenda

  • introductions, CPD Objectives, H&S, programme content and style

  • completion of “Sensitivity v Assertiveness” questionnaires and Answer Sheets and round table “group therapy”

  • open house discussions as delegates wish; issue of CPD Certificates; optional individual consultations if required

(All workshops are tailor-made after consultation with practice leadership)

  • introductory lecture to define and agree what assertiveness IS

  • debate: which is worse (in a dental practice) - being too meek and sensitive or being too insensitive and aggressive?

  • syndicate work with teams each allocated subjects to discuss and agree HOW to handle them, technique and the words to say

CLICK to expand
  • the questionnaire and “group therapy” ensure all understand that, when they care, they can CHOOSE how to behave

Click left on our fun, but effective “Sensitivity v Assertiveness” self-analysis questionnaire. The two examples (and 10 other questions) in effect define what “assertiveness” is and illustrate that there are always options on how to behave. (And classifies us somewhere between a mouse and a lion!)

  • open house to identify, agree and catalogue (on a flip chart) the situations which require listening and assertiveness

  • a lecture on the vital skill of LISTENING

Call Rick Whitehead on 01494 589 889 or email him to discuss possibilities

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  • staff learn the techniques of SELF CONTROL - how to behave in different circumstances, irrespective of how they feel - and vital communicating techniques like LISTENING.

Prices are £350 for up to 6 members of the team. Extra are £25 each