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Tailor-Made, verifiable CPD to help dental practices be more successful -

AND boost the productivity, motivation and PRIDE of all team members

An-Informed-Choice a-little-book-of-Epigrams


"All my books are the result of my continuing observations of people in practices who are 'just trying to do a good job', often in difficult circumstances, for I am talking about the REALITIES of life in a 21st century dental practice." Rick Whitehead

What to do and how to do it - to help managers and team leaders in dental practices organise and inspire their people into one cohesive team so each individual feels more valued and fulfilled and the practice business is more productive.


It features our unque "7 Responsibilities of the Dental Practice Team Leader" which includes a checklist of WHAT TO DO to fulfil each responsibility

by Rick Whitehead

How to make a team WORK in a

21st century working environment

This book is an easy and enjoyable - AND MEANINGFUL read for anyone who needs to work, communicate and co-operate with others.


Though it is written primarily with a workplace in mind, the principles of share, care, communicate apply equally in other contexts - social, family and sporting are examples.


The "Story of Mary" on her first ever day at work (in a dentlal practice) is central to the book. (see reverse of book cover, left - CLICK to expand)

“A Little Book of Epigrams”

51 original, amusing, but serious, sayings to help people reflect - and learn how to fulfill their true potential. We use it in a variety of ways - eg asking delegates to read the epigrams and select 3 to 5 that would help them best improve their job performance -  lots of fun as well as tailored learning! Some examples ....

“Leadership In The Dental Practice”

"The best way to get someone to do what YOU want is to forget about what you want and focus 100% on what THEY want!" is one of the epigrams most relevant to this guide to Ethical Selling which we issue, alongside the Little Book of Epigrams, to all staff attending any of our courses that include boosting persuasive and assertive skills.

  • the best way to win an argument is to APOLOGISE to the other person!  (Epigram 33)

  • now here's an original thought ... the patient may BE RIGHT!   (Epigram 38)

  • you can only control what you can control ... but YOU CAN CONTROL what you can control!  (Epigram 1)

All books are available at £5 a copy for delegates on courses and are also available for purchase at £10 per copy - delivered for approval (with invoice payable only if satisfied) Email Rick at [email protected] with requirements and postal address.

“Janus Creative Planning® for Ambitious Dental Professionals”

Our unique visualisation system for Strategic Planning that can be used in either short term situations (eg motivate a member of staff) or long term marketing plans - and all challenges in between! Issued to delegates on leadership and management courses. Illustrated below is the book cover - click to expand. Also visit our page Janus Creative Planning®

“Helping Patients to Buy”

“Share, Care, Communicate!”

see our range of DIY Tasks for sale

The best way to give someone NEW opinions is to give them NEW, credible information. This book is an invaluable reference for any member of a dental practice team in any role and especially relevant to dentists, Hygienists and those in Patient or Treatment Co-ordinator type roles. Subjects covered in the book are:

  • Teamworking to help patients along their Patient Journey

  • Empathy - inside the patient's mind; how to earn their respect

  • Establishing a patients TRUE needs (not what they say they "want"!)

  • Presenting to HELP a patients buy - features and benefits - give them NEW information

  • HELPING patients decide - "closing the sale"

  • Use and interpretation of Body Language

  • HELPING reluctant patients - assertiveness

  • HELPING patients over the telephone, including converting enquiries

Rear Cover - Click to Expand Front Cover