the
Persuasive Professional
stop press now available from Amazon and other online retailers worldwide - search for ISBN 9798331107628
“The Persuasive Professional” is a handbook for any professional who needs to INFLUENCE others - solicitors, doctors, teachers, SMEs, finance, insurance and, of course, DENTISTS - but not only dentists.... in fact ANYONE who works in a dental practice !
the book's 8 chapters
1. The Reflective Professional
2. The Thinking Professional
3. The Persuasive Professional
4. The Informative Professional
5. The Controlled Professional
6. The Professional Motivator
7. The Professional Negotiator
8. Pitching Professionally
Average patients wouldn't know if a conscientious, likeable, charismatic and caring dentist, took a little longer on a procedure than a dentist who may be clinically brilliant but is a poor communicator (eg, using jargon) with raw interpersonal skills or even rude!
And if our “competent” and charming dentist was ALSO an inspiring leader with a great practice team all motivated and working together, there would be queues of new patients at the door!
72 pages - click on this illustration of the cover for enlarged view
Introductory offer (direct from Impetus) signed copies of “the Persuasive Professional” and “THINK ABOUT IT” - £15.00 for both
NB: all books can be personalised - what I created, I can modify - for a minimum of 10 copies: examples, challenges, your practice name/logo on the cover etc.
Chapter 1, The Reflective Professional, introduces Experiential Profiling for Professionals to help them continuously develop their effectiveness as persuaders, influencers and motivators.
Chapter 2, The Thinking Professional, presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg, “Confirmation Bias”, where we look for ways to confirm our existing beliefs.
Experiential Profiling for Persuasive Professionals
6 BRIGHT Side Types
CHARMER
PERFORMER
WINNER
ENTHUSIAST
STRATEGIST
STAKEHOLDER
6 DARK Side Types
FRIEND
ENTERTAINER
CONTOLLER
EGOTIST
ACTOR
CHAMELEON
The first two chapters help you THINK ABOUT and get to know YOURSELF - nice to meet you me! Then you can prioritise studying the remaining chapters as you judge which will most benefit you - and your patients - and your colleagues!